What is Google Base/Merchant Center?

Go To Great Panes, Kathryn Maloney ©2009

Update: Google Base is now: Google Merchant Center

Google Merchant Center: Trying to get your items uploaded, but still not sure what it is? Here’s a little info:

The main function is to get your items into the database that Google uses for its shopping search (also known as their “product” search). Getting your items in Google Base is not about getting your products in the regular Google search results, though occasionally you’ll see three items pulled from the Google Merchant Center listed under “Shopping results for Your-Search-Terms” on page 1 of regular Google search results.

When someone searches on Google then clicks the “shopping” link at the top of the page they are taken to a list of products with prices and photos for easier browsing. (And if you want to know if anyone uses that, I do. It’s the way I search first when I’m looking for something that I want to buy on the internet, has been for years.)

Google’s Shopping Search: http://www.google.com/products

Looking to upload your Etsy shop or website items?

Etsy is working on getting our items in there for us, as Google changed their rules last year saying that individual sellers on market places like Etsy could no longer upload their own goods–see these two posts:

Changes Coming for Google Base

FAQs about the new Etsy GM feed

If your independant website shopping cart isn’t set up for uploading to Google Merchant Center automaticaly, you can do a manual upload for it–see here for help with that:

Google Merchant Feed for Your Website