Google Analytics Set up for Etsy Shops


Visit our Etsy shop: GoTo
Go To Great Panes, Kathryn Maloney ©2009
This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.

1. Log in to Google Analytics, click the “Analytics Settings” link on the left in the orange bar. That should put you on this page:
https://www.google.com/analytics/settings

a. If you haven’t set up your account already, you’ll need to put your shop address in on the “Add Website Profile” page. Click the “Add Website Profile” link below the “Website Profiles” section.

b. Select “http://” from the drop down menu and put in your shop address, for example goto.etsy.com or gotosupplies.etsy.com

2. On that page in the darkest gray bar, in the center, you’ll see it says “Website Profiles”. Below it lists your website followed by a number that starts with UA. That is your Google Analytics Tracking ID. I’ve outlined the number location in a green square on this image, click it for a larger view:

You need to copy that tracking ID into the box on the Web Analytics page in Your Etsy, so…

3. Log in to Etsy, and on the left side of “Your Etsy” under “Shop Setup” click the link for “Web Analytics”. That should put you on this page:
http://www.etsy.com/shop_analytics.php

4. Under “Step 2: Enter Tracking ID”, put the ID you just copied in the box, be sure the UA is capitalized and click the save changes button.

Done! Google will start tracking your shop now.

Looking for more help?

Etsy’s PDF file on Google Analytics:
http://www.etsy.com/storque/media/bunker/2009/03/GoogleAnalyticsForSellers.pdf

Now that you are tracking your traffic, it’s time to improve your search engine results:

Etsy: Meta Tags
http://www.gotogreatpanes.com/blog/2009/07/21/etsy-meta-tags

Search Engine Optimization (SEO) info straight from Google:
http://www.gotogreatpanes.com/blog/2009/06/22/search-engine-optimization

This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.


Visit our Etsy shop: GoTo
Go To Great Panes, Kathryn Maloney ©2009

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