Etsy & Google Shopping Update June 2011


Go To Great Panes, Kathryn Maloney ©2011
This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.

Admin’s thread on the new API for Google Merchant is here.

My summing up:

There’s been work going on behind the scenes to update Etsy’s Syndication to Google Merchant which gets some seller’s Etsy listings into Google’s Shopping/Product Search.

The bad news

Lots of folks still aren’t syndicated, no news on the end date for getting everyone included–but we will see a lot of new shops there soon–see below.

The good news

Those who are syndicated have been having issues for several months–sold items in the feed, wrong prices, wrong photos, most items missing…. Syndicated sellers should see those issues clearing up now.

If you are syndicated & your items still aren’t showing properly*:
Admin have said you can re-enable them for upload to clear out the old bad data and re-submit your items–see here for the quick method (quick to do, but it took several hours for my missing items to start coming back):

Etsy’s GM Syndication: Enable your items

It seems all my items are back in Google Shopping, including more than 30 that had been missing there for months.

Big changes
(some good & some bad news)

Google Shopping now sees all our tags:

It still uses just the first three Etsy tags to set the ‘product type attribute’, but now that they will get all our tags in addition to the titles & descriptions, anything that would be a problem for Google Shopping’s rules can’t be anywhere in the tags either. That means things like free shipping will need to be removed from your tags if you are syndicated and the items aren’t showing up in Google Shopping.

While that is bad news for many, because the words ‘free shipping’ can be good in regular internet searches & Etsy’s searches, the good news here is:

If you offer free US shipping:

$0 in the shipping profile of your listing will now make your item searchable using the free shipping checkbox on Google Shopping search results which wasn’t functional for Etsy sellers previously.

Vintage = Used:

Before this change items with vintage for the first tag on Etsy automatically were labeled “used” on Google Shopping because they were 20 years old or older (or at least should have been that old) and everything else was labeled new.

Now any item with the word vintage in any of the tags will be labeled “used” on Google Shopping even if it is in the handmade or supply categories on Etsy.

Sean11 has gone so far as to state “If an item of yours is not more than 20 years old, please do not use the “vintage” tag”–see that here. I have asked if that includes multiple word tags (like ‘vintage inspired’ or ‘vintage components’) but didn’t get a response yet.

New round of syndication coming up:

While Google hasn’t given enough access for everyone to be syndicated they have given Etsy more room and another round of shops will be added soon, a nice big chunk too (100,000 more shops!)–here’s hoping they start with the older shops that are still active first for a change of pace. 🙂

Voice your support for syndicating older active shops before brand new ones here: http://www.etsy.com/teams/7714/ideas/discuss/8630304

*Need help finding out if all your items are showing up in Google Shopping? See here:

Find Your Etsy Items in Google Shopping

Go To Great Panes, Kathryn Maloney ©2011
This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.


Finding Your Etsy Items in Google Shopping


Go To Great Panes, Kathryn Maloney ©2011
This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.

First: You Need to have Syndicated Status

Only Etsy items from syndicated Etsy shops will be added to Google’s Product/Shopping Search, so first you’ll need to see if you are syndicated. Not all shops are and there’s nothing you can do about getting syndicated, you just have to wait for it to happen (more on that here).

How to you find out if you are syndicated

Log in to Etsy and:

1. Go to “Your Account“.
2. On the left, under “Promote” there will be a link for “Syndication” if you are syndicated.

If you aren’t syndicated the word won’t even be in the list of “Promote” links.

How to find all your Etsy items that are in the shopping search
to know if they are uploading

3. You have to search on Google Shopping for either your Etsy ID or your items (whichever works for you–GoTo for example, doesn’t bring up my GoTo Etsy shop so I have to search for an item, but GoToSupplies does bring up my GoToSupplies Etsy shop). Search here:
http://www.google.com/products

4. Go to a page where you see your items in results shown as sold by Etsy – USERNAME (USERNAME being your Etsy username).

On the left side of the page you’ll see links to all the sellers on that page (click “more” if you don’t see it). Click the link on the left for your shop name–see my shop link in the yellow oval:

Click for a larger view

I searched 48 Clear plastic earring post findings, clicked the link on the left for my shop.

5. Now to get your seller feed number:

In the address bar you’ll find the address for that page–most of it will be gobbledy-gook. See how it looks in the address bar here–in the yellow oval is my seller number:

Click for a larger view

Copy the whole web page address for your page to a word processor to more easily find your seller number. Mine is highlighted in purple in the web page address here, it is prefaced by the word seller and a colon:

http://www.google.com/search?q=48+Clear+plastic+earring+post+findings&hl=en&tbm=shop&source=lnt&tbs=seller:7152851&sa=X&ei…

6. Take that number put it at the end of the webpage address below instead of the XXXXXX and you should be taken to a page with just your items uploaded by Etsy:

http://www.google.com/products?q=&authorid=XXXXXX

Mine looks like this:

http://www.google.com/products?q=&authorid=7152851

7. The results page will show how many of your items are currently in Google’s Shopping/Product search:

Click for a larger view

8. Once you have that address working for finding your items, bookmark it in your browser for easier finding in the future.

Please note: Admin have said the new (June 2011) syndication shouldn’t have any issues with vacation mode anymore, but it used to be that if you put your shop in vacation mode your Google ID number might change–it’s unclear if that will still be the case.

So you may have to create a new bookmark after coming out of vacation mode–please bookmark this page for future reference. 🙂 It also used to be the case that you needed to re-enable your existing items for upload after vacation mode or they won’t be in the feed, it’s unclear if that’s still the case too.

Go To Great Panes, Kathryn Maloney ©2011

This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.