Etsy & Google Shopping Update June 2011


Go To Great Panes, Kathryn Maloney ©2011
This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.

Admin’s thread on the new API for Google Merchant is here.

My summing up:

There’s been work going on behind the scenes to update Etsy’s Syndication to Google Merchant which gets some seller’s Etsy listings into Google’s Shopping/Product Search.

The bad news

Lots of folks still aren’t syndicated, no news on the end date for getting everyone included–but we will see a lot of new shops there soon–see below.

The good news

Those who are syndicated have been having issues for several months–sold items in the feed, wrong prices, wrong photos, most items missing…. Syndicated sellers should see those issues clearing up now.

If you are syndicated & your items still aren’t showing properly*:
Admin have said you can re-enable them for upload to clear out the old bad data and re-submit your items–see here for the quick method (quick to do, but it took several hours for my missing items to start coming back):

Etsy’s GM Syndication: Enable your items

It seems all my items are back in Google Shopping, including more than 30 that had been missing there for months.

Big changes
(some good & some bad news)

Google Shopping now sees all our tags:

It still uses just the first three Etsy tags to set the ‘product type attribute’, but now that they will get all our tags in addition to the titles & descriptions, anything that would be a problem for Google Shopping’s rules can’t be anywhere in the tags either. That means things like free shipping will need to be removed from your tags if you are syndicated and the items aren’t showing up in Google Shopping.

While that is bad news for many, because the words ‘free shipping’ can be good in regular internet searches & Etsy’s searches, the good news here is:

If you offer free US shipping:

$0 in the shipping profile of your listing will now make your item searchable using the free shipping checkbox on Google Shopping search results which wasn’t functional for Etsy sellers previously.

Vintage = Used:

Before this change items with vintage for the first tag on Etsy automatically were labeled “used” on Google Shopping because they were 20 years old or older (or at least should have been that old) and everything else was labeled new.

Now any item with the word vintage in any of the tags will be labeled “used” on Google Shopping even if it is in the handmade or supply categories on Etsy.

Sean11 has gone so far as to state “If an item of yours is not more than 20 years old, please do not use the “vintage” tag”–see that here. I have asked if that includes multiple word tags (like ‘vintage inspired’ or ‘vintage components’) but didn’t get a response yet.

New round of syndication coming up:

While Google hasn’t given enough access for everyone to be syndicated they have given Etsy more room and another round of shops will be added soon, a nice big chunk too (100,000 more shops!)–here’s hoping they start with the older shops that are still active first for a change of pace. 🙂

Voice your support for syndicating older active shops before brand new ones here: http://www.etsy.com/teams/7714/ideas/discuss/8630304

*Need help finding out if all your items are showing up in Google Shopping? See here:

Find Your Etsy Items in Google Shopping

Go To Great Panes, Kathryn Maloney ©2011
This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.