Get Syndicated on Etsy: What it Takes

Go To Great Panes, Kathryn Maloney ©2011
This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.

Syndication is how Etsy items get into Google’s special Shopping/Product Search.

All sellers will eventually be syndicated, but until recently the admin have been vague about the sales & positive customer experience they have said a shop needs before they will be syndicated. Sean recently posted giving us a little more info on the current (though perhaps not permanent) prerequisites for becoming syndicated on Etsy:

You must have:

  • 5 sales
  • Good feedback (only counts feedback as a seller & we still don’t know how many is needed)
  • and an account in good standing (no open non-delivery cases, no overdue bill).

Once you have met the above you need to have another sale–that triggers the system to check your shop status and should automatically syndicate you if you meet the requirements.

See Sean’s post yourself right here: http://www.etsy.com/teams/7720/bugs/discuss/9347263 and his earlier post in the admin announcements section: http://www.etsy.com/teams/7716/announcements/discuss/8940359

So you meet the requirements but you weren’t syndicated a transaction after you met the requirements? See this post:

Not syndicated, but should be?

Need help seeing if you are syndicated and/or seeing all your Etsy items are showing up? See this post:

Finding Your Etsy Items in Google Shopping

Go To Great Panes, Kathryn Maloney ©2011
This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.


Visit our Etsy shop: GoTo

Clearing up what Etsy's Syndication Is For

Go To Great Panes, Kathryn Maloney ©2011
This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.

Google Search: Google uses robots (spiders) to follow links from page to page (crawl the web) to index sites to use in regular search results:

http://www.google.com

Google crawls intermittently, there’s no changing when it will crawl and find your items for inclusion. The majority of shoppers using Google to search come to a site through Google’s regular search.

Google Shopping: There’s a second Google search you can use to find things to buy–it’s Google’s Shopping Search or Product Search:

http://www.google.com/products

Items are submitted to this search for inclusion through Google Merchant Center, it’s the only way to get in the Shopping Search. Only website owners can submit items to Google Merchant Center, so venues like Etsy must submit your items for you. This search is only for items that are in US Dollars* and have shipping to the USA.

Syndication is how Etsy uploads our items to Google Merchant Center to get into Google’s special shopping/product search. For some shops they see a big improvement in searches bringing traffic to their shops, others not so much.

Occasionally you’ll see three items pulled from Google Merchant Center submissions listed under “Shopping results for Your-Search-Terms” on page 1 of regular Google search results next to an image of one of the three items. “Shopping results for Your-Search-Terms” is a link that will take you to all Google Shopping results for the search terms or you can click one of the item names to go directly to that item.

There is also a link to the Shopping search in the header of the search results page or the left sidebar, depending on the view of the search results page you are seeing.

Need help seeing if you are syndicated and/or seeing all your Etsy items are showing up? See this post:

Finding Your Etsy Items in Google Shopping

*Even Etsy items that use international currencies are submitted.