Not syndicated, but should be?

Go To Great Panes, Kathryn Maloney ©2012
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So you’ve read about Syndication on Etsy, and you see that you’ve met the requirements for getting syndicated by Etsy but you still don’t see “syndication” in the sidebar of your account under the promote section?

And you’ve had one more sale after you met the requirements?

Then you need to contact admin to have your shop syndicated. While this feature is supposed to automatically enroll each seller who meets the requirements one sale *after they meet the requirements*, it doesn’t seem to be happening for many.

There are several Etsy forum threads in the bugs section about syndication–both about the glitchiness of items being uploaded & about folks who are supposed to have syndication but don’t. Admin have been very attentive in those threads so posting there is sure to get you some help.

Already syndicated? Need help seeing if you are syndicated and/or seeing all your Etsy items are showing up? See this post:

Finding Your Etsy Items in Google Shopping

Go To Great Panes, Kathryn Maloney ©2012
This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.


Visit our Etsy shop: GoTo

Clearing up what Etsy's Syndication Is For

Go To Great Panes, Kathryn Maloney ©2011
This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.

Google Search: Google uses robots (spiders) to follow links from page to page (crawl the web) to index sites to use in regular search results:

http://www.google.com

Google crawls intermittently, there’s no changing when it will crawl and find your items for inclusion. The majority of shoppers using Google to search come to a site through Google’s regular search.

Google Shopping: There’s a second Google search you can use to find things to buy–it’s Google’s Shopping Search or Product Search:

http://www.google.com/products

Items are submitted to this search for inclusion through Google Merchant Center, it’s the only way to get in the Shopping Search. Only website owners can submit items to Google Merchant Center, so venues like Etsy must submit your items for you. This search is only for items that are in US Dollars* and have shipping to the USA.

Syndication is how Etsy uploads our items to Google Merchant Center to get into Google’s special shopping/product search. For some shops they see a big improvement in searches bringing traffic to their shops, others not so much.

Occasionally you’ll see three items pulled from Google Merchant Center submissions listed under “Shopping results for Your-Search-Terms” on page 1 of regular Google search results next to an image of one of the three items. “Shopping results for Your-Search-Terms” is a link that will take you to all Google Shopping results for the search terms or you can click one of the item names to go directly to that item.

There is also a link to the Shopping search in the header of the search results page or the left sidebar, depending on the view of the search results page you are seeing.

Need help seeing if you are syndicated and/or seeing all your Etsy items are showing up? See this post:

Finding Your Etsy Items in Google Shopping

*Even Etsy items that use international currencies are submitted.

Etsy & Google Shopping Update June 2011


Go To Great Panes, Kathryn Maloney ©2011
This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.

Admin’s thread on the new API for Google Merchant is here.

My summing up:

There’s been work going on behind the scenes to update Etsy’s Syndication to Google Merchant which gets some seller’s Etsy listings into Google’s Shopping/Product Search.

The bad news

Lots of folks still aren’t syndicated, no news on the end date for getting everyone included–but we will see a lot of new shops there soon–see below.

The good news

Those who are syndicated have been having issues for several months–sold items in the feed, wrong prices, wrong photos, most items missing…. Syndicated sellers should see those issues clearing up now.

If you are syndicated & your items still aren’t showing properly*:
Admin have said you can re-enable them for upload to clear out the old bad data and re-submit your items–see here for the quick method (quick to do, but it took several hours for my missing items to start coming back):

Etsy’s GM Syndication: Enable your items

It seems all my items are back in Google Shopping, including more than 30 that had been missing there for months.

Big changes
(some good & some bad news)

Google Shopping now sees all our tags:

It still uses just the first three Etsy tags to set the ‘product type attribute’, but now that they will get all our tags in addition to the titles & descriptions, anything that would be a problem for Google Shopping’s rules can’t be anywhere in the tags either. That means things like free shipping will need to be removed from your tags if you are syndicated and the items aren’t showing up in Google Shopping.

While that is bad news for many, because the words ‘free shipping’ can be good in regular internet searches & Etsy’s searches, the good news here is:

If you offer free US shipping:

$0 in the shipping profile of your listing will now make your item searchable using the free shipping checkbox on Google Shopping search results which wasn’t functional for Etsy sellers previously.

Vintage = Used:

Before this change items with vintage for the first tag on Etsy automatically were labeled “used” on Google Shopping because they were 20 years old or older (or at least should have been that old) and everything else was labeled new.

Now any item with the word vintage in any of the tags will be labeled “used” on Google Shopping even if it is in the handmade or supply categories on Etsy.

Sean11 has gone so far as to state “If an item of yours is not more than 20 years old, please do not use the “vintage” tag”–see that here. I have asked if that includes multiple word tags (like ‘vintage inspired’ or ‘vintage components’) but didn’t get a response yet.

New round of syndication coming up:

While Google hasn’t given enough access for everyone to be syndicated they have given Etsy more room and another round of shops will be added soon, a nice big chunk too (100,000 more shops!)–here’s hoping they start with the older shops that are still active first for a change of pace. 🙂

Voice your support for syndicating older active shops before brand new ones here: http://www.etsy.com/teams/7714/ideas/discuss/8630304

*Need help finding out if all your items are showing up in Google Shopping? See here:

Find Your Etsy Items in Google Shopping

Go To Great Panes, Kathryn Maloney ©2011
This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.


Finding Your Etsy Items in Google Shopping


Go To Great Panes, Kathryn Maloney ©2011
This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.

First: You Need to have Syndicated Status

Only Etsy items from syndicated Etsy shops will be added to Google’s Product/Shopping Search, so first you’ll need to see if you are syndicated. Not all shops are and there’s nothing you can do about getting syndicated, you just have to wait for it to happen (more on that here).

How to you find out if you are syndicated

Log in to Etsy and:

1. Go to “Your Account“.
2. On the left, under “Promote” there will be a link for “Syndication” if you are syndicated.

If you aren’t syndicated the word won’t even be in the list of “Promote” links.

How to find all your Etsy items that are in the shopping search
to know if they are uploading

3. You have to search on Google Shopping for either your Etsy ID or your items (whichever works for you–GoTo for example, doesn’t bring up my GoTo Etsy shop so I have to search for an item, but GoToSupplies does bring up my GoToSupplies Etsy shop). Search here:
http://www.google.com/products

4. Go to a page where you see your items in results shown as sold by Etsy – USERNAME (USERNAME being your Etsy username).

On the left side of the page you’ll see links to all the sellers on that page (click “more” if you don’t see it). Click the link on the left for your shop name–see my shop link in the yellow oval:

Click for a larger view

I searched 48 Clear plastic earring post findings, clicked the link on the left for my shop.

5. Now to get your seller feed number:

In the address bar you’ll find the address for that page–most of it will be gobbledy-gook. See how it looks in the address bar here–in the yellow oval is my seller number:

Click for a larger view

Copy the whole web page address for your page to a word processor to more easily find your seller number. Mine is highlighted in purple in the web page address here, it is prefaced by the word seller and a colon:

http://www.google.com/search?q=48+Clear+plastic+earring+post+findings&hl=en&tbm=shop&source=lnt&tbs=seller:7152851&sa=X&ei…

6. Take that number put it at the end of the webpage address below instead of the XXXXXX and you should be taken to a page with just your items uploaded by Etsy:

http://www.google.com/products?q=&authorid=XXXXXX

Mine looks like this:

http://www.google.com/products?q=&authorid=7152851

7. The results page will show how many of your items are currently in Google’s Shopping/Product search:

Click for a larger view

8. Once you have that address working for finding your items, bookmark it in your browser for easier finding in the future.

Please note: Admin have said the new (June 2011) syndication shouldn’t have any issues with vacation mode anymore, but it used to be that if you put your shop in vacation mode your Google ID number might change–it’s unclear if that will still be the case.

So you may have to create a new bookmark after coming out of vacation mode–please bookmark this page for future reference. 🙂 It also used to be the case that you needed to re-enable your existing items for upload after vacation mode or they won’t be in the feed, it’s unclear if that’s still the case too.

Go To Great Panes, Kathryn Maloney ©2011

This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.


Just a heads up about Etsy Items & Google Shopping…

Recently there have been reports of Etsy items (from syndicated shops) not showing up in Google’s Shopping/Product search (it’s different than regular Google–see the “More info about syndication” section here).

Admin mentioned that this issue has now been fixed, but if your items (from a syndicated shop) are not showing up there, you need to re-activate them for upload:

Etsy’s GM Syndication: Enable your items

(All links open in a new tab/window)

New Etsy Admin just for GM; Vacation Mode Issue Update


Go To Great Panes, Kathryn Maloney ©2010
This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.

Well it’s been ages since I posted!

The good news:
Today LisaJune posted in the Etsy forums about a new Etsy employee to work just on the Etsy/Google Merchant integration (yay!)
and
she’s started a new thread for the problem that some sellers using vacation mode have had with items not being put back in to syndication when they came out of vacation mode (which appears to be a problem on Google’s end, not Etsy’s)–see here for her thread:

LisaJune’s thread in the forums for help
with vacation mode/syndication issues

The bad news:
I haven’t heard anything new about when Google will be able to get all shops syndicated. Last I heard is a forum post back in April that said Google still can’t handle all Etsy items through their new Marketplace Partners set up (here).

(((Knocks wood that all my fellow sellers will be syndicated soon!)))

Go To Great Panes, Kathryn Maloney ©2010
This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.

Disappearing Syndication Link on Etsy


Go To Great Panes, Kathryn Maloney ©2010
This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.

Lots of folks have noticed the syndication link appearing & disappearing from their Etsy shop in the last day bacause of some work the admin have been doing on the site. Here’s some basic info about that:

Appearing/Disappearing Syndication Link:

  • Having the link in Your Etsy doesn’t mean you are syndicated unless you clicked it and it said your syndication is active.
  • Deactivating/activating your items won’t change the status from pending to active, it only helps once your status is active.
  • Some sellers, like myself, have had the syndication link go missing, yet we are still syndicated. If you missing the link and want to check your status, see here: Etsy has Started to Syndicate Shops

More info about syndication:

Google uses robots (spiders) to follow links from page to page (crawl the web) to index sites to use in their regular search results. ( http://www.google.com ) The majority of shoppers come through Google’s regular search.

Syndication is only for Etsy uploading our items to Google Merchant Center to get into Google’s special shopping/product search ( http://www.google.com/products ), and all shops will eventually have it (you don’t need to do anything to get it).

Etsy has been rolling it out in stages to sellers since December, see the second link for basic info about Etsy’s syndication & to find out if you are syndicated.

What is Google Base/Merchant?
http://www.gotogreatpanes.com/blog/2009/02/15/what-is-google-base

FAQs for Etsy’s Google Merchant Feed/Syndication
–includes vacation mode info!
http://www.gotogreatpanes.com/blog/2009/12/06/faqs-about-the-etsy-gm-feed

Go To Great Panes, Kathryn Maloney ©2010
This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.

Little Known Fact about Vacation Mode & Your Etsy Shop's Syndication


Go To Great Panes, Kathryn Maloney ©2010
This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.

Special thanks for flandersfield for sharing this important info with me so I could share it with you!

When you put your Etsy shop in vacation mode your items are removed from Etsy’s syndication feed which removes them from Google’s special Shopping/Product Search (as they should be, since Google only wants items currently available in Google Shopping).

When you bring your shop out of vacation mode your currently listed items won’t be placed back in the feed automatically. You’ll need to re-enable your current stock for upload to get them back on Google’s Shopping Search, see here for OhFaro’s quick tip to enable your items.

All items you list, renew, relist or edit will still be added automatically once you are out of vacation mode, this is just about items you had listed when you put your shop in vacation mode.

There does seem to be another small downside to going in to vacation mode besides your items being pulled from Google Shopping & the hassle of re-enabling:

When the new feed from Etsy was coexisting with the RSS feeds sellers had done themselves, items in the older feeds (RSS done by sellers) were coming up close to the top of the search results and the newer feed (Etsy’s syndication) were coming up later in the results for the very same listings. This leads me to believe that older feeds have a little more weight for better search results.

When you go in to vacation mode and come back out, you delete your old sub-account syndication feed and get a new one which might result in less-good results in Google Shopping searches.

That also means if you’ve bookmarked search results for your old author id, you’ll need to update it with your feed’s new author id when you come out of vacation mode or it won’t show you the items you currently have in Google Shopping.

Warning: There’ve been several syndicated sellers who used vacation mode and cannot get their shop back in to syndication even after re-enabling their items. Admin LisaJune has said that this is not happening to all sellers who have used vacation mode, it’s on an individual basis and that you should contact admin for help getting it fixed–here’s where you can find her post: http://www.etsy.com/forums_thread.php?thread_id=6498948&page=16&#post-50567894

I am hoping it’s a temporary bug that the admin will fix, but if you’re only going to need it for a few days it may be better just to put a notice in your shop, avatar and message to buyer for now.

Go To Great Panes, Kathryn Maloney ©2010
This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.

Google Shopping–Pictures Missing?


Visit our Etsy shop: GoTo
Go To Great Panes, Kathryn Maloney ©2010
(This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.)

Now you’re syndicated, you’ve searched Google Shopping and found your items there but you’ve got no pictures–just this graphic?


Then your pictures are most likely too big.

If you are selling on Etsy, they have made these recommendations:

Minimum: 430 pixels wide
Maximum: 800 to 1,000 pixels wide or long on the largest side

Narrower images will be pixelated/blurry in the item listing because Etsy will stretch them to fit the 430 pixel-wide space on the listing page.

Larger images are slow to load which is:

bad for folks with older computers
bad for folks with dial-up connections

and now, it’s also

bad for uploading to Google Merchant Center which provides data for Google’s Shopping/Product search.

What to do?

You can either lower the setting on your camera or use photo editing program to make them smaller. If you don’t have photo editing software, you try these two free ones:

Picasa (from what I hear it’s relatively simple)
http://picasa.google.com

GIMP (more advanced)
http://www.gimp.org/windows

Need help getting the image sizes right for cropping on Etsy?

See this post:

Image Cropping for Etsy
http://www.gotogreatpanes.com/blog/2010/04/08/image-cropping-for-etsy

Go To Great Panes, Kathryn Maloney ©2010
(This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.)

Google Analytics Set up for Etsy Shops


Visit our Etsy shop: GoTo
Go To Great Panes, Kathryn Maloney ©2009
This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.

1. Log in to Google Analytics, click the “Analytics Settings” link on the left in the orange bar. That should put you on this page:
https://www.google.com/analytics/settings

a. If you haven’t set up your account already, you’ll need to put your shop address in on the “Add Website Profile” page. Click the “Add Website Profile” link below the “Website Profiles” section.

b. Select “http://” from the drop down menu and put in your shop address, for example goto.etsy.com or gotosupplies.etsy.com

2. On that page in the darkest gray bar, in the center, you’ll see it says “Website Profiles”. Below it lists your website followed by a number that starts with UA. That is your Google Analytics Tracking ID. I’ve outlined the number location in a green square on this image, click it for a larger view:

You need to copy that tracking ID into the box on the Web Analytics page in Your Etsy, so…

3. Log in to Etsy, and on the left side of “Your Etsy” under “Shop Setup” click the link for “Web Analytics”. That should put you on this page:
http://www.etsy.com/shop_analytics.php

4. Under “Step 2: Enter Tracking ID”, put the ID you just copied in the box, be sure the UA is capitalized and click the save changes button.

Done! Google will start tracking your shop now.

Looking for more help?

Etsy’s PDF file on Google Analytics:
http://www.etsy.com/storque/media/bunker/2009/03/GoogleAnalyticsForSellers.pdf

Now that you are tracking your traffic, it’s time to improve your search engine results:

Etsy: Meta Tags
http://www.gotogreatpanes.com/blog/2009/07/21/etsy-meta-tags

Search Engine Optimization (SEO) info straight from Google:
http://www.gotogreatpanes.com/blog/2009/06/22/search-engine-optimization

This post is copyrighted–you do not have permission to repost this content elsewhere but you are welcome to link to it if you’d like to share the information.


Visit our Etsy shop: GoTo
Go To Great Panes, Kathryn Maloney ©2009